Raffaela Goodby and James Devine

Raffaela was appointed Executive Director of People & OD at Sandwell & West Birmingham NHS Trust in January 2015, Raffaela has worked in public services for most of her career, holding roles in HR, OD, recruitment, communications and strategic leadership in both the private and the public sector.

Raffaela is a proud Brummie, originally from Hallgreen, and says her passion and skills lie in making people have a better day at work, feel healthy and well and feel committed to their organisation.

Raffaela is a psychology graduate from University of Birmingham and likes to balance the theory of change with the ‘reality of making it happen’ in complex environments.

Raffaela has a national role in PPMA (Public Service People Manager’s Association) and Engage for Success, a national movement connecting practitioners across the UK.

Twitter: @BrummieHR


James was appointed Executive Director of Human Resources & Organisational Development at Medway NHS Foundation Trust in October 2016.

He joined Medway from Great Ormond Street Hospital for Children where he held the position of Deputy Director of HR&OD. He has also worked at other London hospitals in senior HR roles, and until recently, was the Chair of the Association of UK University Hospitals (AUKUH) Deputy HR Director Network. James is also a member of the London Board for the Healthcare People Management Association (HPMA).

He is a Chartered Member of the Chartered Institute of Personal and Development and holds an MSc, and also undertaken periods of study in the field of psychology with the Open University and the University of Cambridge. James also writes a monthly column for a HR News journal.

As part of his role, James provides strategic leadership on the workforce agenda.


Reasons to be on Twitter by James Devine


Both James and Raffaela are leading HR voices on social media and will be sharing their wisdom in a breakout session in Leeds. You may also find this recent briefing by NHS Employers very useful in this context.